November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Agencies Tap Into Benefits of AI-Powered Focus Groups

Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to inform campaigns, saving time and money and asking more sensitive questions. At ad agency Supernatural, chief strategy officer Mike Barrett asked an AI-generated persona what the most impactful challenges of cancer are, informing the campaign…
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