December 25, 2024

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New Zealand Agencies setting the global standard

AUCKLAND, Today: Campaign’s ‘Global Agency of the Year’ shortlists have been announced, with New Zealand agencies Special and Motion Sickness leading impressively.

Special leads with five nominations, just ahead of Motion Sickness. They vie for ‘Creative Agency of the Year’ and ‘Independent Agency of the Year.’ Special is also in the spotlight for ‘Best Network: Asia Pacific,’ ‘Agency Leader’ for Tony Bradbourne, and ‘Creative Leaders’ for Lisa Fedyszyn and Jonathan McMahon. Sam Stuchbury from Motion Sickness contends for ‘Agency Leader’ & ‘Agency Growth Leader.’


“We should all be pretty proud that agencies from our side of the world have such a disproportionate amount of shortlists compared to our country and market size.” – Tony Bradbourne


“We should all be pretty proud that agencies from our side of the world have such a disproportionate amount of shortlists compared to our country and market size. It’s more proof that the best of agencies from here, are really the best from anywhere,” says Tony Bradbourne of Special.

Sam Stuchbury of Motion Sickness shares, “To have two kiwi agencies out of 8 global finalists, the most of any country – is a pretty breakthrough moment for NZ creativity. It’s incredible to reflect back on what we achieved last year with only 20 people. We’re only just getting started, and it feels pretty exciting.”


“To have two kiwi agencies out of 8 global finalists, the most of any country – is a pretty breakthrough moment for NZ creativity.” – Sam Stuchbury


The Global Agency of the Year Awards by Campaign are overseen by top marketers. This year, Betsey Chung acts as the chair of judges.

The awards compare the finest agencies from Europe, the USA, Asia Pacific, and South America against one another. The grand ceremony is scheduled for June 13th in London.


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