TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply.
The post Innovid Wants To Create Harmony Within The CTV Supply Chain appeared first on AdExchanger.
More Stories
As Economic Challenges Persist, Your Brand Can Still Innovate
NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly Hills Reunion
Peter Thiel-backed AI Startup Sentient Pitches Itself More Transparent than OpenAI and Perplexity