November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models

Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper–a collaboration between the American Association of…
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