Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the...
Month: April 2024
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget...
Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook...
Last year, global ecommerce sales totaled nearly $ 6 trillion and are expected to grow 10% this year. People expect...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New...
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur...
Meta Platforms saw advertising revenue grow to $ 35.6 billion during the first quarter of 2024. That's up 27% compared...
A gelato maker has appointed Auckland-based public relations agency Impact PR to implement its communications strategy as it begins a...
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year,...
There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it...