November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts

The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new video programming. Roku, which now reaches over 81 million households, unveiled tie-ups with demand-side platform The Trade Desk, measurement service iSpot.tv and the publisher…
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