Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer’s audiences programmatically through Yahoo’s demand-side platform. The partnership marks KPM’s second DSP partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising. It is…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist