November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Is Backing A National Approach To US Privacy Compliance

Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially devising different data strategies to meet the legal requirements in each state where they have customers. Or they can take a national approach by […]

The post Google Is Backing A National Approach To US Privacy Compliance appeared first on AdExchanger.

AdExchanger