December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they’re asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. “The publishers that will get the most money from us are the ones that eliminate the most…
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