Billie Media acquired by global agency Billups

Billups, a global out-of-home services agency has acquired Billie Media, a New Zealand-based OOH agency. This acquisition brings Billups to the ANZ market for the first time.

Billups uses a patented analytics and measurement platform to help advertisers and agencies strengthen media performance and, since September 2023, the company has also acquired Outsight, TAC Media, and OOH Labs.

“The Australia and New Zealand out-of-home market is a billion-dollar-plus advertising opportunity,” said Benjamin Billups, Co-founder of Billups.

“Customer demand has driven our major expansion over the past year, and they trust Billups to have the team and technology in place to deliver ROI.

“Billie Media’s core local focus on expertise, data and tech will help enhance our promise to advertisers for a solutions-focused, centralised and accountable approach to driving engagement and value through OOH experiences.”

Founded in Auckland in 2021, Billie Media is a leader in outdoor media across Australia and New Zealand. The agency has developed well-regarded in-house technology, creative optimisation and measurement.

As well, Billie Media has managed and executed both static and digital out-of-home activations for a slate of local and global brands.

“Technology, innovation and transparency are growing engagement and opportunity in OOH,” said Ben Poole, Director and Co-founder, Billie Media. “Our customers will get tremendous benefit from the centralized, global offering Billups brings to Australia and New Zealand.

“With the support of a cross-border, market-leading partner we can give advertisers confidence, value and accountability in buying OOH media wherever their customers may be.”

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