Billups acquires Billie Media and expands into Australia and New Zealand

NEW YORK, Today: Billups, a major player in Out-of-Home (OOH) managed services, just snagged Billie Media, a New Zealand OOH specialist. This move follows recent buys like Out-sight and TAC Media, marking a significant expansion since September 2023.

Benjamin Billups, the co-founder, highlighted the booming OOH market in Australia and New Zealand, emphasising Billups’ commitment to meeting customer demand and delivering ROI. “The Australia and New Zealand Out-of-Home market is a billion-dollar-plus advertising opportunity,” said Benjamin Billups. He credits Billie Media’s local focus for boosting Billups’ advertiser promise.

“The Australia and New Zealand Out-of-Home market is a billion-dollar-plus advertising opportunity.” – Benjamin Billups

Billie Media, established in Auckland in 2021, excels in outdoor media solutions. Known for its innovative tech and creative strategies, the agency supports major local and international brands.

Ben Poole of Billie Media is all about the benefits of this new partnership. “Technology, innovation and transparency are growing engagement and opportunity in Out-of-Home,” said Ben Poole. He believes joining forces with Billups will enhance their offerings in Australia and New Zealand.

This acquisition marks Billups’ first venture into the ANZ region, part of a broader strategy that includes recent expansions into Belgium, Canada, and Malaysia. This growth enhances Billups’ global reach, offering clients advanced targeting and optimisation capabilities.