Scroll Media, Concrete Playground launch new digital platform

Concrete Playground, a digital media platform for urban exploration, has launched its redesigned website, which enables a deeper, more intuitive engagement with cities.

The new website has been designed to enhance the way users interact with their urban environments, with an improved search feature, an expanded directory, new navigation bar and increased ad visibility.

The platform also includes a playlist creation tool for users to make personalised playlists of their favourite spots and activities, as well a trip builder that integrates with Google Maps.

Rich Fogarty, Founder & Director at Concrete Playground, says: “We aim to be the essential tool for those who seek to explore and enjoy their city’s culture and lifestyle to the fullest.”

Scroll Media represents Concrete Playground in the New Zealand market, taking the publisher’s branded content and media offering to media agencies and direct clients.

Jane Ormsby, managing director of Scroll Media, said: “Concrete Playground brings a large audience and a level of expertise in talking to a demographic that’s getting increasingly challenging to engage.

“We’re excited to be able to bring brands together with Concrete Playground to innovate, excite and drive results. With display and content right through to integrations, partnerships and events the opportunities for brands are substantial.”

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