Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands. The spotlight on deepfakes featuring real-life influencer Ariel Marie promoting GetDirty…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most