November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Pragmatic Approach To Banishing MFA From The Supply Chain

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation of made-for-advertising (MFA) publishers.  These entities are simply not publishers. They’re better described as master traffic arbitragers that exploit the system for profit without contributing […]

The post A Pragmatic Approach To Banishing MFA From The Supply Chain appeared first on AdExchanger.

AdExchanger