November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Gen AI Is Paying Off Most for CMOs

Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers say artificial intelligence is having a positive impact on their marketing efforts, according to new figures from research firm Gartner. Indeed, only 5% of CMOs indicate they are not treating AI as an investment priority…
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