November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side

Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.  If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Buyers could solve many of the issues they have with the […]

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