Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’

Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today, and Google says there are hundreds actively building infrastructure to support testing now that the APIs have become generally available. There’s been an enormous internal effort inside Chrome to “get as many companies as possible […]

The post Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’ appeared first on AdExchanger.

AdExchanger