November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Leaked Presentation Shows How Google Is Pitching Its 2024 AI Agenda to Ad Buyers

Google’s big bet on using AI to power ads is getting even bigger in 2024. At Google’s Marketing Live event, which kickstarts today, the tech giant is expected to reveal how ads will look in generative AI-powered search, one week after its full U.S. roll-out. Generative AI search is already poised to change how buyers…
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