December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Are TV Upfronts Still Worth It?

Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season’s schedule. There are CEOs, A-listers, and the hope that their offerings are worthy of brands’ time and media investment. But it’s become more than…
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