December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Made a Real-Life Squid Game and Other Top Moments From TV Upfront Week

How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations last week, TV publishers pulled out all of the stops, creating experiential events for marketers, including the Netflix Experience and TelevisaUnivision’s Casa Cultura; showcasing top talent at their presentations, with Keys at Amazon’s event and…
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