Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […]
The post Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network appeared first on AdExchanger.
More Stories
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad
David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser