Netflix will stop using Microsoft’s adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix’s tech, the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Fisher Funds named sponsor for New Zealand Legacy Award
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Waka Kotahi tackles drug driving with FCB and MBM