December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Will Wean Itself Off Microsoft’s Adtech By 2025

Netflix will stop using Microsoft’s adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix’s tech, the…
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