November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Attribution and Granular Targeting Top Buyers’ Wish List for Netflix’s Adtech

With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes fulfilled. There have been ads on Netflix for around a year-and-a-half, but the streamer still lacks technical capabilities that are table stakes for most of its competitors, like measurement, advanced targeting and the ability to…
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