3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing

Generative AI is only as good as the data it’s trained on. And in today’s privacy-centric world, the most valuable data lies within the first-party insights brands collect directly from their customers, industry executives emphasized at ADWEEK House at Cannes today. “No matter how incredible Sora, Dall-E or Adobe Firefly is, if every single marketer…
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