It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow. In a short period of time, CTV has gone from questionably viable to widely desirable. It’s the fastest-growing ad channel in the US, projected to increase by 22.4% to reach a total […]
The post How CTV Publishers Can Thrive With The Right Technology Partner appeared first on AdExchanger.
More Stories
The ADWEEK Guide to AI
David Gibbs to Retire as CEO of Yum! Brands in 2026
5 Trends I Wish Got More Attention at Shoptalk 2025