November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Point Of Being Relevant; Japan Sets Its Oversight On Apple And Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Eye For IDs Amazon launched a new ad product called Ad Relevance yesterday.  It’s part of the same product suite as Amazon’s Performance+, which means the platform AI oversees campaign optimization and placements.  Though, unlike Google’s Performance Max, Amazon Performance+ reports impression […]

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