What Early Access to OpenAI’s Sora Has Taught David Droga About Creativity

CANNES, France–Ad veteran David Droga is one of the few people with the keys to OpenAI’s text-to-video tool, Sora, and it’s already reshaping how he thinks about creativity. “Not all creativity is worth saving,” said the CEO of Accenture Song in a conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati….
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