December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Retail Media Vets Launch Consultancy to Ease Commerce Network Growing Pains

A group of industry vets with experience developing, building, supporting and analyzing retail media networks (RMNs) as far back as 2004, announced a new venture: Colosseum Strategy. Commerce media has swept through the Cannes Lions Festival this year, with major retailers taking up space on the beaches and in the harbor while agencies and tech…
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