Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression. But the variety of approaches and lack of clear best practices makes choosing or developing a solution difficult. Many vendors in the marketplace offer standalone flooring-as-a-service products. The most widely used flooring tool is likely […]
The post Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue appeared first on AdExchanger.
More Stories
Poppi Will Advertise During Super Bowl 59
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad