December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue

Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression. But the variety of approaches and lack of clear best practices makes choosing or developing a solution difficult. Many vendors in the marketplace offer standalone flooring-as-a-service products. The most widely used flooring tool is likely […]

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