November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht

In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L’Oreal account, Specht defied the status quo when she wrote something different–iconic slogan “Because I’m worth it.” It’s been more than 50 years, and L’Oreal is…
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