Dove CMO and ‘Real Beauty’ Architect Alessandro Manfredi Departs

Dove’s global chief marketing officer (CMO), Alessandro Manfredi, is leaving Unilever after 28 years. The marketer is one of the architects behind the brand’s pioneering and commercially successful “Campaign for Real Beauty,” which has used advertising to challenge traditional societal beauty standards since 2004. Manfredi confirmed his departure in a LinkedIn post: “Ending my adventure…
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