Beyond the shelf: The future of retail media event

AUCKLAND, Today: Tickets are on sale now for IAB New Zealand’s event, Beyond the Shelf: The Future of Retail Media, featuring international keynote speakers and a panel of industry experts.

The retail landscape is shifting fast. Retail media is now a powerful tool, blending commerce and content. It’s redefining digital advertising and offering new ways to engage shoppers.

Kate Grigg, Chair of IAB NZ Digital Effectiveness Council, says, “The power of data-driven strategies and innovative technologies can truly elevate brands in the retail space – and we are looking forward to sharing these insights with the rest of the industry at this upcoming event.”

“The retail media landscape is evolving at a rapid pace, and we are pleased to be able to deliver best-in-class events and online learning to our members and the digital advertising community.” – Angelina Farry

Speakers include Harrison Bland from Publicis Media and Melanie Hoptman from LiveRamp APAC. They’ll join a panel of experts like Kim Leybourne, Liam Crause, Margaux Zajac, Rory McDonald, and John Waltmann.

IAB NZ members can access IAB Australia’s The Future of Retail Media online course for an overview of the retail media ecosystem, formats, data, targeting, and trends.

Angelina Farry, CEO of IAB NZ, says, “The retail media landscape is evolving at a rapid pace, and we are pleased to be able to deliver best-in-class events and online learning to our members and the digital advertising community.”

The event is sponsored by Google and MarketMedia and tickets are limited.

When: Thursday 25 July 3-6pm
Where: Google, Wynyard Quarter, Auckland
Tickets: Free to IAB New Zealand Members, Non-Members $ 80 + GST, tickets can be purchased here

• For more information or IAB New Zealand membership enquiries please contact Angelina Farry, CEO IAB New Zealand angelina.farry@iab.org.nz