November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative

Hi, Readers! Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’ll take a dive into the Uber Eats advertising business. Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded […]

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