In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Will&Sej and Haven’t You Done Well collaborate in Aotearoa
Lidl Takes On Coca-Cola With Its Own Christmas Truck in the UK
Magnite’s CTV And Curation Businesses Are Both Growing Rapidly