November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s What NBCU Is Charging for the First Programmatic Olympics

In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that…
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