In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, which began seeing IDs – what appeared to be third-party cookies on Chrome – used to propagate what should have […]
The post Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud appeared first on AdExchanger.
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