During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […]
The post Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy appeared first on AdExchanger.
More Stories
HYPER partners with Lumos Intelligence to boost retail media audience analytics
Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators
The Trade Desk Maintains Its High Growth Rate And Touts New Channels