December 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Discovery Sends NBA Rights Deal Into Overtime

Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth roughly $ 76 billion over 11 years. Now, Warner Bros. Discovery is exercising its matching rights provision to match a…
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