Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth roughly $ 76 billion over 11 years. Now, Warner Bros. Discovery is exercising its matching rights provision to match a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs