November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCU Breaks Olympics Ad Sales Record, Delivers Massive Ratings for Advertisers

It’s only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it’s delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $ 500 million coming from first-time sponsors. Additionally, 70%…
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