It’s only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it’s delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $ 500 million coming from first-time sponsors. Additionally, 70%…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most
The Biggest TV News Departures and Shake-Ups of 2024