November 11, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Reddit Acquires Memorable AI To Build Its Version of Google PMax

In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […]

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