December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Worldwide Partners Gives Indie Agencies an Edge and a Global Presence

Four years ago, Brazilian agency Propeg became a global agency. The 58-year-old independent agency was already a success in Brazil, but it wanted a reach beyond Brazilian borders. In 2020, Worldwide Partners (WPI) came calling, inviting Propeg to be part of its global network while retaining its independence. There had been previous attempts by holding…
Adweek Feed