November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers Are Redoubling Their Presence on Reddit As the Platform Rises in Search Visibility

Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible….
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