New Ad Offering Promises to Bring Scalable, Interactive Video to Programmatic

Infillion is looking to scale up interactive video. Today, the digital ad platform announced the launch of IDVx, a new solution that brings scalable and measurable interactive video programmatically to connected TV, desktop, and mobile. The offering–powered by Infillion’s CTV engagement platform, TrueX, and the company’s creative studio–is customizable for digital and video buyers with…
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