December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […]

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