Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]
The post How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ appeared first on AdExchanger.
More Stories
Around the World: Musk threatens industry, A Face for Radio campaign, Adidas and Nike change tact
Ann Bair to Succeed Ramon Jones as CMO of Nationwide
Unbound and HubSpot officially partner up