November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’

Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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