December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Sees 150% Jump In Upfront Ad Sales This Year

Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.

The post Netflix Sees 150% Jump In Upfront Ad Sales This Year appeared first on AdExchanger.

AdExchanger