November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network

On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year.

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