Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”

What’s behind PubMatic’s missing $ 5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised its revenue projection for the year down after it saw shortfalls from an unnamed DSP partner shifting to first-price auctions in May of this year. The unnamed DSP was Google DV360, a PubMatic spokesperson confirmed to […]

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