The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple.
The post How Buyers Are Managing Measurement Sans Standardization appeared first on AdExchanger.
More Stories
Kiwi gamers unite for epic boss battle at Spark Game Arena Live
Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show
Paddy Gower’s live tour hits Kiwi towns