November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers Feel Seen At The Google Ad Tech Antitrust Trial

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest […]

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